SELECTED ARCHIVE / 2015–2021
INDEPENDENT PRACTICE
Before product systems, I built brand systems.
I spent years running an independent design practice, working directly with founders and organizations to shape identities, websites, environments, and launch experiences.
That period gave me the visual judgment, resourcefulness, and systems instinct I now bring to product design.
01 / SELECTED WORK
08 STUDIES
012021
Digital experience
Survival to Thrival
Turned a book into a living digital experience.
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022020
Website design
Syncari
Built a modular brand and website for a company moving quickly.
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032018
Brand identity
Buck + Board
Carried one hospitality idea from identity into the room itself.
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042021
Brand identity
Finnleys
Created a retail identity designed to travel across locations.
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052018
Event identity
Metaswitch InTouch
Made one conference identity hold together across cities and scales.
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062021
Brand identity
JuiceDrop
Made an early product idea tangible enough to believe in.
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072018
Brand strategy
Resonant Education
Renamed a stagnant education company and gave its next chapter a system.
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082015
Brand identity
Slowfire
Designed an identity to work from bottle cap to building.
VIEW STUDY →02 / THE THROUGH LINE
The medium changed. The instinct didn’t.
I still begin by listening for the idea that can hold everything together. Then I make it visible, testable, and repeatable. The result might be a room, a brand, a product, or a system.