SELECTED ARCHIVE / 2015–2021
INDEPENDENT PRACTICE
Before product systems, I built brand systems.
Alongside my employed roles, I’ve run a freelance practice designing identities, websites, and spaces for founders and organizations.
These projects show the brand and visual design work behind my product practice.
01 / SELECTED WORK
08 STUDIES
012021
Digital experience
Survival to Thrival
Turned a book into an expandable online reading platform.
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022020
Website design
Syncari
Built a modular brand and website for a company moving quickly.
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032018
Brand identity
Buck + Board
Carried one hospitality idea from identity into the room itself.
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042021
Brand identity
Finnleys
Created a retail identity designed to travel across locations.
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052018
Event identity
Metaswitch InTouch
Made one conference identity hold together across cities and scales.
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062021
Brand identity
JuiceDrop
Designed a beverage concept for an investor pitch.
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072018
Brand strategy
Resonant Education
Renamed My Student Survey and designed the Resonant Education identity.
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082015
Brand identity
Slowfire
Designed an identity to work from bottle cap to building.
VIEW STUDY →02 / THE THROUGH LINE
The medium changed. The instinct didn’t.
Working directly with owners taught me to connect the design to what they could build, maintain, and afford.