08 / SLOWFIRE
2015
Designed an identity to work from bottle cap to building.
CLIENT
Slowfire Brewing + Distilling
ROLE
Brand + Identity Designer
SCOPE
Brand identity / Modular mark / Visual system
THE ASSIGNMENT
The founders wanted a brewery and distillery identity built around quality, patience, and gathering together.
MY CONTRIBUTION
Discovery reduced the vision to “Gathering around a Fire.” I explored and refined many directions, created a modular relationship between icon and logotype, and repeatedly tested the mark from bottle-cap scale to large signage without stripping away its character.
WHAT IT ESTABLISHED
The modular mark worked at bottle-cap scale and on large signage.
