I lead the practice and stay close to the product.

I lead UX/UI at Ariat, managing designers and guiding commerce work across five storefronts.

I have managed up to three direct reports, hired two designers, and coached one designer through two promotions. Alongside that role, I’m designing and building Osnara.

$4.8MCHECKOUT ANNUAL ESTIMATE

3PEAK DIRECT REPORTS

24+RESEARCH ARTIFACTS

0→1AI PRODUCT BUILT

The checkout figure is an annual revenue estimate from post-launch analysis. See the breakdown at Ariat →

01 / SELECTED EXPERIENCE

My experience

01
2022 - PRESENT
At Ariat, I became responsible for the practice.
I own the UX roadmap, manage designers, and established our research practice. I introduced Figma and built a shared component library adopted across five storefronts and Ariat Crew. I’m now preparing that library for agent-assisted design and helping plan a headless migration. Both are in progress.
PEAK TEAM OF 3 / TWO HIRES / ONE DESIGNER COACHED THROUGH TWO PROMOTIONS
UX/UI MANAGER + FUNCTION LEAD
ARIAT INTERNATIONAL
02
NOW
Now I am building the product I kept wishing existed.
I’m designing and building Osnara to help people document their work and turn it into career stories. It is in early private beta, where I’m testing the workflows with other people.
WORKING PRODUCT / AI ARCHITECTURE / PRODUCT SYSTEM
FOUNDER + AI PRODUCT BUILDER
OSNARA / FIFTH DIMENSION LABS
03
2021 - 2023
MinuteKey changed how I thought about scale.
As a freelance lead, I redesigned a national key-copying kiosk across house keys, car keys, smart keys, and fobs. I advocated for larger controls on its 16:9 screen and clearer explanations for services costing hundreds of dollars.
PARTNER-REPORTED: 70% KEY-FLOW / 33% CAR-KEY / 3% SMART-KEY COMPLETION
LEAD UX DESIGNER / FREELANCE
GREEN STONE / MINUTEKEY · HILLMAN GROUP
04
2015 - 2018
At Ramsey, I started designing the system behind the screen.
I led UX architecture and product design for two company-wide learning platforms, connecting curriculum, assignments, grading, and progress.
TWO LEARNING PLATFORMS / UX ARCHITECTURE / RESPONSIVE PRODUCT
PRODUCT + MARKETING DESIGNER
RAMSEY SOLUTIONS
05
2014 - PRESENT
Working for myself meant figuring out more than the design.
Alongside my employed roles, I built a freelance practice with founders and growing companies. Projects often started with an identity and expanded into a website or product. I helped define the work and carry it through launch.
ZERO-TO-ONE / BRAND SYSTEMS / FOUNDER PARTNERSHIP
FOUNDER + PRODUCT DESIGN LEAD
DESIGNGUM / FIFTH DIMENSION LABS
06
EARLY CAREER
I learned the work through craft.
I started in print, presentation design, identity, and creative direction, learning to carry an idea across different formats.
CRAFT / STORYTELLING / ART DIRECTION
GRAPHIC DESIGN / CREATIVE DIRECTION / PRESENTATION DESIGN
FINANCIAL VISIONS · PSPRINT · NEW LIFE CHURCH · REXI MEDIA

02 / CHOOSE THE ANGLE

Choose the version that fits the role.

One version puts more weight on team leadership and the practice I built. The other stays closer to my hands-on product work. The experience and results are the same.