INDEPENDENT PRACTICE

01 / SURVIVAL TO THRIVAL

2021

Turned a book into a living digital experience.

CLIENT

Storm Ventures

ROLE

Brand + Web Designer

SCOPE

Digital experience / CMS / Content strategy

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THE ASSIGNMENT

Storm Ventures wanted to turn Survival to Thrival from a printed book into a growing community resource. That meant rethinking both the reading experience and an underused marketing site so future books, podcasts, and contributor content could live together.

MY CONTRIBUTION

I designed the reading and navigation model, restructured the main site, and helped shape a WordPress publishing system that generated table-of-contents anchors as editors added chapters. For the beta, we paired a timed email gate with browser memory so returning subscribers could continue reading without creating a full account.

WHAT IT ESTABLISHED

We launched a stable first phase the client could maintain and contributors could expand. Profiles, comments, and deeper community features were intentionally left for a later release.

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