Renamed a stagnant education company and gave its next chapter a system.

CLIENT

Resonant Education

ROLE

Brand Strategist + Designer

SCOPE

Brand strategy / Naming / Digital experience

THE ASSIGNMENT

New executive leadership had changed the ambition behind My Student Survey. The existing name and identity no longer matched the company they were trying to build or the larger educational institutions they wanted to reach.

MY CONTRIBUTION

I led two workshop sessions that produced the Resonant Education name, positioning, why statement, mission, values, and brand filter. I then translated that strategic foundation into the identity, detailed guidelines, presentations, collateral, website architecture, copy, design, and responsive build.

WHAT IT ESTABLISHED

The work gave leadership one coherent story to carry into the market and a complete system for expressing it. The company subsequently expanded toward a partnership model and began working with larger educational institutions.