Designed a beverage concept for an investor pitch.

CLIENT

Finches

ROLE

Brand + Prototype Designer

SCOPE

Brand identity / Product prototype / Investor story

THE ASSIGNMENT

Finches came to the studio with an early beverage-and-entertainment concept and a goal of raising a $1 million seed round. Before they could pitch it, the idea needed a name, a product form, and a story investors could actually picture.

MY CONTRIBUTION

In a three-week sprint, I helped facilitate naming sessions, developed the JuiceDrop identity, turned the drop motif into a packaging concept, prototyped the physical product, and shaped the pitch narrative with the founding team.

WHAT IT ESTABLISHED

The team had an identity, physical prototype, and pitch in three weeks. The funding effort later paused during the COVID-19 shutdown of the events industry.