05 / METASWITCH INTOUCH
2018
Made one conference identity hold together across cities and scales.
CLIENT
Metaswitch
ROLE
Event Brand + Collateral Designer
SCOPE
Event identity / Collateral / Multi-venue system
THE ASSIGNMENT
Metaswitch, Polycom, and Edgewater were replacing one large technology conference with smaller, more personal events. The launch covered two cities and six venues, so the identity had to unify three sponsors without becoming another dry enterprise conference.
MY CONTRIBUTION
I developed the InTouch identity and worked closely with leadership, event production, Tangelo Marketing, and SweetPea Event Planning. We prototyped applications before production, then adapted the system across screens, banners, presentations, nametags, merchandise, and venue-specific accents.
WHAT IT ESTABLISHED
Despite a fast schedule and highly variable production specifications, the experience remained recognizable from Busch Stadium to the NASCAR Hall of Fame and raised the internal creative bar for later events.
