Built a modular brand and website for a company moving quickly.

CLIENT

Syncari

ROLE

Brand + Web Designer

SCOPE

Website design / Brand system / Templates

THE ASSIGNMENT

Syncari’s marketing team was preparing for growth and fundraising while trying to explain a data platform with many use cases. They needed a more credible site without creating an expensive design-and-development dependency for every new page.

MY CONTRIBUTION

I worked with marketing to wireframe the core journeys, identified repeatable sections, and established a lightweight visual system of typography, color, and iconography. I designed the initial pages as modular WordPress templates, then continued supporting new pages as Syncari’s developers took over implementation.

WHAT IT ESTABLISHED

The new site made a complicated platform easier to explain and gave the team a system they could extend without calling in design and development for every page.